Drifter - Call of the Sea
Creative Brand Identity for a Surf Gear Rental Truck
Project Category:
Brand Identity for Street Vending
Fall 2025
Softwares:
Adobe Photoshop, Illustrator, and Figma
The Challenge:
“Truck related (small) business or service has been popular in public spaces like many industrial development areas, streets, and neighborhoods. A food truck is one of the most famous examples. Truck related business has been diversified to various products and services, including mobile food trucks, juice bars, farmers market trucks,mobile beauty/barbering salons, landscaping services, mobile photo studio, mobile grocerystores, flower shop, mobile library, mobile pet grooming salon, etc. This Truck & Business/Service project develops a limited brand identity design for a specific product/service you choose.”
Sketches/Brainstorming for Illustrations
Logo Development
Final Logo Solution
Truck Design Development
Illustrations
Final Truck Design
Additional Marketing Collateral