Drifter - Call of the Sea

Creative Brand Identity for a Surf Gear Rental Truck

Project Category:

Brand Identity for Street Vending



Fall 2025



Softwares:

Adobe Photoshop, Illustrator, and Figma

The Challenge:

“Truck related (small) business or service has been popular in public spaces like many industrial development areas, streets, and neighborhoods. A food truck is one of the most famous examples. Truck related business has been diversified to various products and services, including mobile food trucks, juice bars, farmers market trucks,mobile beauty/barbering salons, landscaping services, mobile photo studio, mobile grocerystores, flower shop, mobile library, mobile pet grooming salon, etc. This Truck & Business/Service project develops a limited brand identity design for a specific product/service you choose.”

Sketches/Brainstorming for Illustrations

Logo Development

Final Logo Solution

Truck Design Development

Illustrations

Final Truck Design

Additional Marketing Collateral

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