Product Design
Patagonia Skincare
What if Patagonia had a skincare line?
The challenge: For this project, we were asked to choose a pre-existing company and create a new hypothetical line of products for them in an innovative way that still aligned with their brand identity. I chose Patagonia for this product due to my affinity for its sustainable values and reputable standing as a brand that truly cares about its customers. I decided to create a potential skincare line for Patagonia that was marketed towards hikers and nature lovers who cared about purchasing from brands who were environmentally mindful.
Project Category: Product design,
Brand identity
Spring 2024
Softwares:
Adobe Photoshop, Illustrator, and Dimension
Bringing an Organic and Modern feel to a Sustainable and Adventure-Focused Brand
Final Design Statement
I decided to incorporate a recyclable material like cardboard in the final mockups for the skincare box to enhance the line’s emphasis and commitment to providing sustainable, reliable skincare for hikers and nature lovers alike. I also wanted to add sketch-like drawings on the sides of the boxes that added an organic, friendly, and human touch.
