Event Poster Design

Student Fashion Show

Project Category: Digital illustration, Graphic design

Fall 2023

Softwares: Adobe Photoshop, Illustrator, and Indesign

The challenge: For this project, my goal was to create a series of postcards that visually communicated a potential world that combines innovation, technology, and sustainability for a better future. I referenced many retro/ futuristic designs for this idea in order to reimagine cities that combined a use of innovative public transportation systems, walkable routes, an incorporation of greenery (on or in public buildings), and organic-looking living spaces.

Photography

Iterations

During my initial research stage, I was deeply inspired by editorial fashion posters and even concert posters. I wanted to find a large variety of inspiration so that I could experiment with lots of different compositions. I found a lot of interest in compositions that combined editorial imagery with bright, bold type treatment that unified the overall composition/color theme. After curating a board of images that I was the most inspired by, I noted their use of bright, contrasting colors as well as their use of an eye-catching visual hierarchy.

After gaining an idea of the imagery I was looking for when I finished my thumbnail sketches, I used an EOS Rebel T7 Canon camera in a lighting studio to take various dynamic shots of a model to incorporate into my final poster. My goal was to add a professional, editorial appeal to the photos, so I intentionally chose black business clothing and a slicked-back hairstyle. I used Adobe Photoshop and Lightroom for post-editing and saved the images as PNGs to use in Adobe Illustrator.

Model - Glo Rudolph

Final Mockup

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