Booklet Design

Swiss Design History

Project Category: Print design

Spring 2024

Softwares: Adobe Photoshop, Illustrator, Indesign, and Canva

While brainstorming potential page layouts and compositions to use in my spreads, I began by experimenting with how shapes or subjects on each page would interact with text, and visualized the possibilities of text wraps or layering elements with lowered opacity. I also took note of the key principles seen in many Swiss designs, such as thinnly spread and small column text, consistent/ easily readable typography, geometrical shapes, and a strict grid system. I wanted to find the most innovative ways to blend all of these style features together in a way that was reminiscent of the international typographic style (ITS).

Final Design Statement: For this project, my goal was to create a series of postcards that visually communicated a potential world that combines innovation, technology, and sustainability for a better future. I referenced many retro/ futuristic designs for this idea in order to reimagine cities that combined a use of innovative public transportation systems, walkable routes, an incorporation of greenery (on or in public buildings), and organic-looking living spaces.